Alice Blue vs Groww
Comparison of charges, features, and platform quality. Both Alice Blue and Groww are popular choices, but they cater to slightly different types of investors. Let's see which platform offers better value for your trading style.
Our Verdict
Both Alice Blue and Groww are top-rated Discount brokers.

Alice Blue Wins on:
Best For IntradayBetter choice if you prioritize single margin for equity and commodity and need single margin, api.

Groww Wins on:
Best For BeginnersBetter choice if you prioritize zero account opening & amc charges and need free amc, simple ui.
At a Glance Comparison
| Feature | ![]() | ![]() |
|---|---|---|
| Broker Type | Discount | Discount |
| Account Opening | ₹0 (Free) | ₹0 (Free) |
| AMC (Yearly) | ₹400/year | ₹0 (Free) |
| Equity Delivery | ₹0 | ₹20 or 0.05% |
| Intraday Tradng | ₹15 | ₹20 or 0.05% |
| Active Clients | 3 Lakhs+ | 50 Lakhs+ |
| Rating | 4.1 | 4.7 |
| Best For | Intraday, Options | Beginners, Mutual Funds |
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| Cons |
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Brokerage Charges Explained
Alice Blue Fees
For equity delivery, ₹0 applies. If you trade Intraday, you pay ₹15 per order.
This makes it suitable for frequent traders.
Groww Fees
For equity delivery, ₹20 or 0.05% applies. If you trade Intraday, you pay ₹20 or 0.05% per order.
This makes it suitable for investors.
Trading Platform & App
Alice BlueAlice Blue's platform is known for being comprehensive. It is generally considered robust for advanced analysis.
GrowwGroww's platform focuses on research and data. Users find it extremely beginner friendly.
Choose Alice Blue if:
- You are looking for the best platform for Intraday.
- You are looking for the best platform for Options.
- You prefer single margin features.
Choose Groww if:
- You are looking for the best platform for Beginners.
- You are looking for the best platform for Mutual Funds.
- You prefer free amc features.
Pros & Cons Comparison
Alice Blue
Advantages
- Single Margin for Equity and Commodity
- Advanced API
- Trade School education
Disadvantages
- UI is average
- Verification process can be slow
Groww
Advantages
- Zero Account Opening & AMC Charges
- Extremely simple UI for beginners
- Fast account opening process
Disadvantages
- Charged for equity delivery (unlike Zerodha)
- Limited advanced trading features
- No commodity trading (initially)





