Alice Blue vs Upstox
Comparison of charges, features, and platform quality. Both Alice Blue and Upstox are popular choices, but they cater to slightly different types of investors. Let's see which platform offers better value for your trading style.
Our Verdict
Both Alice Blue and Upstox are top-rated Discount brokers.

Alice Blue Wins on:
Best For IntradayBetter choice if you prioritize single margin for equity and commodity and need single margin, api.

Upstox Wins on:
Best For IntradayBetter choice if you prioritize fast trading platform (pro) and need fast app, pro tools.
At a Glance Comparison
| Feature | ![]() | ![]() |
|---|---|---|
| Broker Type | Discount | Discount |
| Account Opening | ₹0 (Free) | ₹0 (Free) |
| AMC (Yearly) | ₹400/year | ₹150/year |
| Equity Delivery | ₹0 | ₹20 or 2.5% |
| Intraday Tradng | ₹15 | ₹20 or 0.05% |
| Active Clients | 3 Lakhs+ | 30 Lakhs+ |
| Rating | 4.1 | 4.6 |
| Best For | Intraday, Options | Intraday, Options |
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| Cons |
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Brokerage Charges Explained
Alice Blue Fees
For equity delivery, ₹0 applies. If you trade Intraday, you pay ₹15 per order.
This makes it suitable for frequent traders.
Upstox Fees
For equity delivery, ₹20 or 2.5% applies. If you trade Intraday, you pay ₹20 or 0.05% per order.
This makes it suitable for frequent traders.
Trading Platform & App
Alice BlueAlice Blue's platform is known for being comprehensive. It is generally considered robust for advanced analysis.
UpstoxUpstox's platform focuses on research and data. Users find it powerful for detailed tracking.
Choose Alice Blue if:
- You are looking for the best platform for Intraday.
- You are looking for the best platform for Options.
- You prefer single margin features.
Choose Upstox if:
- You are looking for the best platform for Intraday.
- You are looking for the best platform for Options.
- You prefer fast app features.
Pros & Cons Comparison
Alice Blue
Advantages
- Single Margin for Equity and Commodity
- Advanced API
- Trade School education
Disadvantages
- UI is average
- Verification process can be slow
Upstox
Advantages
- Fast trading platform (Pro)
- Good charting tools
- Margin against shares
Disadvantages
- Delivery is charged (₹20)
- Customer support mixed reviews
- Downtime issues occasionally





