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Alice Blue vs Upstox

Comparison of charges, features, and platform quality. Both Alice Blue and Upstox are popular choices, but they cater to slightly different types of investors. Let's see which platform offers better value for your trading style.

Our Verdict

Both Alice Blue and Upstox are top-rated Discount brokers.

Alice Blue

Alice Blue Wins on:

Best For Intraday

Better choice if you prioritize single margin for equity and commodity and need single margin, api.

Upstox

Upstox Wins on:

Best For Intraday

Better choice if you prioritize fast trading platform (pro) and need fast app, pro tools.

At a Glance Comparison

Feature
Alice Blue
Alice Blue
Upstox
Upstox
Broker TypeDiscountDiscount
Account Opening₹0 (Free)₹0 (Free)
AMC (Yearly)₹400/year₹150/year
Equity Delivery₹0₹20 or 2.5%
Intraday Tradng₹15₹20 or 0.05%
Active Clients3 Lakhs+30 Lakhs+
Rating4.14.6
Best ForIntraday, OptionsIntraday, Options
Pros
  • Single Margin for Equity and Commodity
  • Advanced API
  • Trade School education
  • Fast trading platform (Pro)
  • Good charting tools
  • Margin against shares
  • Developer API available
Cons
  • UI is average
  • Verification process can be slow
  • Delivery is charged (₹20)
  • Customer support mixed reviews
  • Downtime issues occasionally

Brokerage Charges Explained

Alice Blue Fees

For equity delivery, ₹0 applies. If you trade Intraday, you pay ₹15 per order.
This makes it suitable for frequent traders.

Upstox Fees

For equity delivery, ₹20 or 2.5% applies. If you trade Intraday, you pay ₹20 or 0.05% per order.
This makes it suitable for frequent traders.

* Hidden costs: Remember to account for annual maintenance charges (Alice Blue: ₹400/year, Upstox: ₹150/year).

Trading Platform & App

Alice BlueAlice Blue
App Rating4.1/5

Alice Blue's platform is known for being comprehensive. It is generally considered robust for advanced analysis.

UpstoxUpstox
App Rating4.6/5

Upstox's platform focuses on research and data. Users find it powerful for detailed tracking.

Choose Alice Blue if:

  • You are looking for the best platform for Intraday.
  • You are looking for the best platform for Options.
  • You prefer single margin features.

Choose Upstox if:

  • You are looking for the best platform for Intraday.
  • You are looking for the best platform for Options.
  • You prefer fast app features.

Pros & Cons Comparison

Alice Blue

Advantages

  • Single Margin for Equity and Commodity
  • Advanced API
  • Trade School education

Disadvantages

  • UI is average
  • Verification process can be slow

Upstox

Advantages

  • Fast trading platform (Pro)
  • Good charting tools
  • Margin against shares

Disadvantages

  • Delivery is charged (₹20)
  • Customer support mixed reviews
  • Downtime issues occasionally

Common Questions