ICICI Direct vs Groww
Comparison of charges, features, and platform quality. Both ICICI Direct and Groww are popular choices, but they cater to slightly different types of investors. One is a low-cost discount broker, while the other offers premium full-service features.
Our Verdict
This is a comparison between a Discount Broker (Groww) and a Full-Service Broker (ICICI Direct).
Choose Groww if:
- You want to save massively on brokerage fees.
- You don't need stock tips or a relationship manager.
Choose ICICI Direct if:
- You are a beginner needing guidance & research reports.
- You prefer offline support or a relationship manager.
At a Glance Comparison
| Feature | | |
|---|---|---|
| Broker Type | Full-Service / Hybrid | Discount |
| Account Opening | ₹975 (Prime) | ₹0 (Free) |
| AMC (Yearly) | ₹700/year | ₹0 (Free) |
| Equity Delivery | 0.55% | ₹20 or 0.05% |
| Intraday Tradng | 0.05% | ₹20 or 0.05% |
| Active Clients | 50 Lakhs+ | 50 Lakhs+ |
| Rating | 4 | 4.7 |
| Best For | Investors, Beginners | Beginners, Mutual Funds |
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Brokerage Charges Explained
ICICI Direct Fees
For equity delivery, 0.55% applies. If you trade Intraday, you pay 0.05% per order.
This makes it suitable for investors.
Groww Fees
For equity delivery, ₹20 or 0.05% applies. If you trade Intraday, you pay ₹20 or 0.05% per order.
This makes it suitable for investors.
Trading Platform & App
ICICI DirectICICI Direct's platform is known for being comprehensive. It is generally considered very easy to learn.
GrowwGroww's platform focuses on research and data. Users find it extremely beginner friendly.
Choose ICICI Direct if:
- You are looking for the best platform for Investors.
- You are looking for the best platform for Beginners.
- You prefer 3-in-1 account features.
Choose Groww if:
- You are looking for the best platform for Beginners.
- You are looking for the best platform for Mutual Funds.
- You prefer free amc features.
Pros & Cons Comparison
ICICI Direct
Advantages
- 3-in-1 Account (Bank+Demat+Trading)
- Wide range of financial products
- Trust factor
Disadvantages
- Very high brokerage
- Pushy relationship managers
Groww
Advantages
- Zero Account Opening & AMC Charges
- Extremely simple UI for beginners
- Fast account opening process
Disadvantages
- Charged for equity delivery (unlike Zerodha)
- Limited advanced trading features
- No commodity trading (initially)
