ICICI Direct vs Upstox
Comparison of charges, features, and platform quality. Both ICICI Direct and Upstox are popular choices, but they cater to slightly different types of investors. One is a low-cost discount broker, while the other offers premium full-service features.
Our Verdict
This is a comparison between a Discount Broker (Upstox) and a Full-Service Broker (ICICI Direct).
Choose Upstox if:
- You want to save massively on brokerage fees.
- You don't need stock tips or a relationship manager.
Choose ICICI Direct if:
- You are a beginner needing guidance & research reports.
- You prefer offline support or a relationship manager.
At a Glance Comparison
| Feature | | |
|---|---|---|
| Broker Type | Full-Service / Hybrid | Discount |
| Account Opening | ₹975 (Prime) | ₹0 (Free) |
| AMC (Yearly) | ₹700/year | ₹150/year |
| Equity Delivery | 0.55% | ₹20 or 2.5% |
| Intraday Tradng | 0.05% | ₹20 or 0.05% |
| Active Clients | 50 Lakhs+ | 30 Lakhs+ |
| Rating | 4 | 4.6 |
| Best For | Investors, Beginners | Intraday, Options |
| Pros |
|
|
| Cons |
|
|
Brokerage Charges Explained
ICICI Direct Fees
For equity delivery, 0.55% applies. If you trade Intraday, you pay 0.05% per order.
This makes it suitable for investors.
Upstox Fees
For equity delivery, ₹20 or 2.5% applies. If you trade Intraday, you pay ₹20 or 0.05% per order.
This makes it suitable for frequent traders.
Trading Platform & App
ICICI DirectICICI Direct's platform is known for being comprehensive. It is generally considered very easy to learn.
UpstoxUpstox's platform focuses on research and data. Users find it powerful for detailed tracking.
Choose ICICI Direct if:
- You are looking for the best platform for Investors.
- You are looking for the best platform for Beginners.
- You prefer 3-in-1 account features.
Choose Upstox if:
- You are looking for the best platform for Intraday.
- You are looking for the best platform for Options.
- You prefer fast app features.
Pros & Cons Comparison
ICICI Direct
Advantages
- 3-in-1 Account (Bank+Demat+Trading)
- Wide range of financial products
- Trust factor
Disadvantages
- Very high brokerage
- Pushy relationship managers
Upstox
Advantages
- Fast trading platform (Pro)
- Good charting tools
- Margin against shares
Disadvantages
- Delivery is charged (₹20)
- Customer support mixed reviews
- Downtime issues occasionally
