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ICICI Direct vs HDFC Securities

Comparison of charges, features, and platform quality. Both ICICI Direct and HDFC Securities are popular choices, but they cater to slightly different types of investors. Let's see which platform offers better value for your trading style.

Our Verdict

Both ICICI Direct and HDFC Securities are top-rated Full-Service / Hybrid brokers.

ICICI Direct

ICICI Direct Wins on:

Best For Investors

Better choice if you prioritize 3-in-1 account (bank+demat+trading) and need 3-in-1 account, trust.

HDFC Securities

HDFC Securities Wins on:

Best For Investors

Better choice if you prioritize 3-in-1 account convenience and need 3-in-1 account, banking.

Explore ICICI DirectExplore HDFC Securities

At a Glance Comparison

Feature
ICICI Direct
ICICI Direct
HDFC Securities
HDFC Securities
Broker TypeFull-Service / HybridFull-Service / Hybrid
Account Opening₹975 (Prime)₹999
AMC (Yearly)₹700/year₹750/year
Equity Delivery0.55%0.50%
Intraday Tradng0.05%0.05%
Active Clients50 Lakhs+40 Lakhs+
Rating43.9
Best ForInvestors, BeginnersInvestors, Safe
Pros
  • 3-in-1 Account (Bank+Demat+Trading)
  • Wide range of financial products
  • Trust factor
  • 3-in-1 Account Convenience
  • Secure and reliable
  • Global investing options
Cons
  • Very high brokerage
  • Pushy relationship managers
  • Clunky mobile app
  • High brokerage compared to discount

Brokerage Charges Explained

ICICI Direct Fees

For equity delivery, 0.55% applies. If you trade Intraday, you pay 0.05% per order.
This makes it suitable for investors.

HDFC Securities Fees

For equity delivery, 0.50% applies. If you trade Intraday, you pay 0.05% per order.
This makes it suitable for investors.

* Hidden costs: Remember to account for annual maintenance charges (ICICI Direct: ₹700/year, HDFC Securities: ₹750/year).

Trading Platform & App

ICICI DirectICICI Direct
App Rating4/5

ICICI Direct's platform is known for being comprehensive. It is generally considered very easy to learn.

HDFC SecuritiesHDFC Securities
App Rating3.9/5

HDFC Securities's platform focuses on research and data. Users find it powerful for detailed tracking.

Choose ICICI Direct if:

  • You are looking for the best platform for Investors.
  • You are looking for the best platform for Beginners.
  • You prefer 3-in-1 account features.

Choose HDFC Securities if:

  • You are looking for the best platform for Investors.
  • You are looking for the best platform for Safe.
  • You prefer 3-in-1 account features.

Pros & Cons Comparison

ICICI Direct

Advantages

  • 3-in-1 Account (Bank+Demat+Trading)
  • Wide range of financial products
  • Trust factor

Disadvantages

  • Very high brokerage
  • Pushy relationship managers

HDFC Securities

Advantages

  • 3-in-1 Account Convenience
  • Secure and reliable
  • Global investing options

Disadvantages

  • Clunky mobile app
  • High brokerage compared to discount

Common Questions

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Ready to choose?

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